Multi-dimensional entertainment artist Lenny Kravitz is the new ambassador for the Maison.

This partnership comes naturally with a strong parallel between Lenny’s creative philosophy and of that of the fine luxury watchmaking brand. The penultimate archetype of the modern Renaissance man, Lenny’s work in all of his creative endeavours is driven by a spirit of curiosity and constant exploration, blending a myriad of influences and inspirations with innovative ideas. “With his artistry, inventiveness and ability to transcend genres, Lenny epitomises Jaeger-LeCoultre’s values and style,” says Catherine Rénier, the CEO of Jaeger-LeCoultre.


A watch enthusiast since childhood, one of Lenny’s favourite watches is the Reverso: an icon of understated sophistication combining technical ingenuity and aesthetic beauty. One of the most recognizable watches of all time, it features a sleek 20th-century design with Art Deco lines and a one-of-a-kind reversible case – ideal match for a man with innate and recognizable sense of style.

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Image: Supplied