Highly sought-after beauty brand Byredo has launched its very first store in The Dubai Mall.

This Stockholm-based fragrance company founded in 2006, came to light with an intention to bring contemporary luxury to the olfactory world as a result of exceptional design.

From a distinguished perfumery to a beautiful sensorial journey, each raw material emulates resinous scents as it tells a story through the brand.

Dominating the packaging with bold black and white lettering, taking inspiration from Swedish linearity, the retail space is sure to echo the brand’s founding principles as its imbued with creative influences from art.

Byredo Beauty Store at The Dubai mall

Byredo Beauty Store at The Dubai mall

With avant-garde Swedish design elements aligned together to create an aesthetic visual, with its Nordic influence, the store will also retail the highly anticipated makeup collection launched in October 2020, as well as home fragrances, beauty products, small leather goods and accessories.

With refreshing elements such as anodized and galvanised aluminium, terrazzo and cast seating, the high gloss structural centrepiece is one of the most standout elements in the store.

It’s a vision that’s come to life by the founder and creative director of Byredo, Ben Gorham, who hopes customers will “experience the many emotions” of the brand at their new Dubai-based store.

“With this new Beauty Store concept, there is a unique evolution of the Byredo universe that echoes our founding principles,” he said. “We have used the best materials to create something visceral. I really want people to experience the many emotions of Byredo when they enter the store, and by contrast the purity of our products.”

With their location based in the Grand Atrium of The Dubai Mall, Gorham believes they’ve found the ideal home for Byredo’s UAE base.


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A selection of exclusive products and services, including limited-edition fragrances with same-day leather goods personalisation has been available at Byredo’s Dubai Beauty Store since February 5, 2021.

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Feature image: Ounass/Supplied