When history meets fashion
Gucci recently dropped their lookbook for the Pre-Fall 2019 men’s collection, and we are here for it!
With 80 looks, the Italian luxury brand shows no signs of slowing down, as their latest line is shot at UNESCO world heritage sites Pompeii and Herculaneum. The eye catching campaign is taking men’s fashion to a whole new level.
The striking campaign was shot by Spring Breakers (2013) director Harmony Korine, who collaborated with the fashion house’s creative director, Alessandro Michele, to deliver a campaign that supports Italian cultural heritage.
The most prominent pieces of the collection show off the brand’s signature tailoring. It is dominated by structured shoulders, and wide flared pants that gives us 70s nostalgia. The new men’s line also includes velvet suits, bold colour-coordination, loud floral prints, and colorful textiles and patterns.
We also see more of Gucci’s casual sportswear pieces, which include retro tracksuits with lots of floral embroidery.
Elsewhere, there are also more out-of-this-world looks that include Mr. Peanut patches from the Planters peanuts brand, sewed onto the lapel of vests, suit jackets, and overcoats.
In true Gucci style, there is a lot of the brand’s signature serpent and floral embroidery that we have come to expect in every collection. Also available are colorful bomber jackets, which feature giant lapels, and denim that is covered in cute animal appliques.
The Italian label released a statement regarding the shoot for the campaign, which said, “Recounting the collection in these unique and inimitable places through the contemporary and unexpected gaze of the American artist, Gucci intends to preserve and promote these two ancient Roman cities, bringing their fascination and historical memory to the attention of new generations and an increasingly interactive audience.”
Creative director Alessandro has been at the helm of Gucci for only four years, and yet he has managed to influence the industry time and time again through every collection. One of the designer’s most impressive traits, is how he manages to generate new fresh creative ideas every season.
The fashion industry is changing, as evident by this collection. Most brands now are turning to unisex inclusive fashion, which has something for everyone. It is clear that the future of fashion is not held back by gender norms or laws, as designers find new ways to express themselves.
We cant wait till these pieces are available in stores!