We love this new campaign

Gigi Hadid is fronting a new campaign for sportswear brand Reebok this season – with a difference.

The new campaign is for their PureMove Sports Bra range which seeks to empower women and stop pain during exercise.

According to global research conducted by the sports company 1 in 5 women avoid exercise because of their sports bra and  70% of women are wearing the wrong size sports bra, while 50% of women report breast pain during exercise.

In response to the research, the sportswear giant have created a new range with five extra sizes to the standard sports bra, allowing for better fit and comfort. Sizes in the new range include XS, XS+, S, S+, M, M+, L, L+, XL, XL+.

According to Reebok the new product fits “like a second skin”, through its natural shaping, breathable perforations and minimalist construction.

If its good enough for Gigi, its good enough for us.

Details: The Reebok PureMove Sports Bra is available on Reebok.ae and Reebok stores in the UAE for 310 AED.