A game changer.

Is there a buzzier term in the beauty industry than ‘clean beauty’?

More of us are shopping vegan makeup, skincare packed with natural ingredient and hair care free from all the nasties so this new website catering to the Middle Eastern customers could not come at a better time.



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Meet Project bYOUty – ‘built by women for women and bringing nothing but clean beauty brands to the Middle East’ that is set to launch on your screens next month.

What can you expect? The homepage of their website reads ‘clean beauty, real reviews, empowered women’ so expect skincare-friendly products with side of female empowerment.

clean beauty middle east

If you ever felt overwhelmed by what is on offer in stores and online, something tells us Project bYOUty will make it even easier for you to navigate all the chemical and parabens free brands.

Could this be a regional answer to Goop?

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