January’s – ‘The Positivity Issue’ – Download Now

Oséree is the clever, contemporary swimwear brand that takes poolside cool to another level.

 What do your first 30 mins of the day look like, your morning routine?

Every morning I try to wake up with a positive thought in my mind, and I try to incline all of the days energy towards reaching an objective. As soon as I wake up, I hug my dog and after a fruit smoothie, I start my yoga lesson and meditation. This helps me gain physical and mental energy and to maintain a steady pace and clarity through my daily tasks and decisions, both personal and professional.

What is at the heart of Oséree’s DNA as a brand? 

In the heart of Oséree you can find women’s strength, a force as intense as a hurricane.

What has been the biggest hurdle since starting your own brand and how did you overcome it?

We have obstacles and challenges to overcome every day. Creating swimwear, we find ourself in a very delicate context and we try to stay as close as possible to women, trying to comfort them with new products which hug every shape. We are trying to combat the stereotype that bikinis can only be worn by models, it most certainly isn’t true! For that reason, we try to always portray photos across our social channels which communicate real women. No one should be embarrassed or ashamed of their body, we are all special and unique.

Do you have any mentors or guides and how does this help navigate the right path? 

Most definitely our parents and our partners, they have always been and will always be great guides in unbreakable values, ethics and support. For that reason, we are very lucky. Externally, Versace and Giorgio Armani. 

The pieces are designed and made in Italy. How do you think this has affected the design ethos form colourways to material selection?

We’ve had the chance to collaborate with professionals whom have had the experience of working with great artists through their lifetime, bringing Italian excellence. We are lucky to be able to have this experience within the Italian factories.

What is your approach to scaling the business?

We have always placed the people and the products as a priority. We ensure everything runs in a harmonious way and we hope to obtain the same positive feedback from our clients as well as continuing to create a happy team. We are most definitely growing, and our views and objectives for the future are clear; among these, we will continue. To have our products made in Italy, to maintain our quality and the rest we are not yet able to reveal!

Which designs have been most popular the globe over and was that a surprise?

Our best sellers are the high waisted bottom and bralette lurex bikinis, after 5 years they continue to be the best sellers due to the unique design and high-quality fabrication.

You have clients the globe over – do you see any buying patterns based on regions or countries?

Our sales manager has the main objective of finding retail partners in every country. We try to ensure our clients have access to all styles the globe over.

What in this market is luxury?

We believe that luxury is enclosed in all those things that comfort us and make us feel good. We believe that nowadays luxury is exclusive, but we also believe that it is something accessible.

How do you approach client engagement and retention? 

We are happy if a client falls in love with our brand, we think that we don’t have to do much other than simply be ourselves. We communicate our true values and this creates credibility and trust.

How has social media affected building the brand?

It’s extremely important for us. Social media was one of the first tools which helped Oséree

Become recognised and communicate its message. It’s a very strong channel in which you can connect directly with potential clients. 

Which Instagram accounts do you follow for inspiration?

We like following accounts that evoke vintage images.

What advice would you give to your younger self starting out?

To always believe! Never become demotivated and never stop dreaming. Always be original and don’t have any fear. My father told me: go wherever your heart takes you.

This issue is ‘The Positivity Issue’ – how do you stay positive?

Thinking positively is step one!

January’s – ‘The Positivity Issue’ – Download Now

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Images: Supplied