To mark the opening of Paule Ka’s first Manhattan store, we’ve got a Middle East exclusive sneak peek at the French ready-to-wear line’s A/W13 short film, shot by famed British photographer Venetia Scott.

Apt for a brand about to make its first major foray into the States, the campaign stars American model Angela Lindvall, playing the quintessential Parisian woman, modelling a blend of sharp masculine tailoring and a shimmering cocktail dress adorned with the label’s signature playful bow.

Currently stocked in Saks and Neiman Marcus, as well as some luxury US boutiques, Paule Ka’s new Madison Avenue store will be the luxury brand’s first stand-alone store in the USA. The move follows a legion of French labels opening stores in the Big Apple, including Vanesso Bruno, Carven and Sandro, and Paule Ka is the latest name to capitalise on Manhattan’s love affair with Parisian couture. “My dream was to have a shop in New York. Now I’m ready to do it,” said Serge Cajfinger, president and artistic director of Paule Ka.


Artist impression of the new Manhattan space

The brand has long-been synonymous with elegance and femininity, with Jackie Kennedy, Audrey Hepburn and Grace Kelly among the iconic names who’ve worn the label, and Cajfinger hopes to inject some of the timeless spirit of the Rue Saint-Honoré into downtown Manhattan. As the 60th international Paule Ka store, the sprawling Manhattan boutique will boast sparkling chandeliers, mirrors, and a soft chartreuse palette which oozes Parisian chic, juxtaposed against Mad Men-era 1960s-style furniture. Already a go-to label for American stars including Jennifer Lopez, Taylor Swift and Eva Longoria, and with flagship stores around the globe including in Paris, London and Tokyo, the arrival of the first New York store has been hotly anticipated by Stateside style-watchers. And after seeing Angela Lindvall lounging in that draped fuchsia gown with her retro screen siren hair and make-up, it’s a safe bet to say Manhattan’s chicest style tribes will be as enchanted as the rest of the world by Paule Ka’s coquettish charm.