PARTNERSHIP: Dyson has re-engineered the approach to beauty and lifestyle with its game-changing tools that tackle real-world problems. Backed by decades of research and development in the world of technology, the lifestyle brand has produced some of the most iconic products over the years that include the bagless vacuum cleaners, air purifiers, the Airwrap™ multistyler and the world’s first cordless hair straightener.

Bolstering the brand’s ambitions, Dyson is expanding its retail presence in the UAE with the opening of a new immersive demo store in Mall of the Emirates. The store houses Dyson’s latest innovations including the soon-to-launch Dyson Zone™ air purifying headphones which will be available to purchase from the store before the end of the year, as well as a limited edition Dyson Supersonic™ hair dryer in deep blue and 23.75 karat gold, available exclusively in-store from 8th of April, and rolled out to the rest of the UAE from 21st of April, and on

The new store, marked with its distinguished all-black store presence, delivers an all-encompassing experience taking traditional retail to the next level that is not just about selling products.

Dyson Mall of the Emirates

Express repair service

Mall of the Emirates demo store hosts the first in-mall service centre in the region, offering express repairs across all products and expert advice from a Dyson Service Engineer.

Exclusive experiences

The location also houses the second Beauty Lab location in Dubai, where visitors can witness Dyson products come to life. Customers can get hands-on with the latest technology on a booking basis across all the personal care range such as the Dyson Corrale™ cordless hair straightener, the Dyson Supersonic™ hair dryer and the Dyson Airwrap™ multi-styler. On top of that, a “try before you buy” interactive demonstrations can also be experienced where customers can test Dyson’s technologies such as the high-performing cord-free vacuums and intelligent purifiers.

Extra touches

Customers who buy directly from the Dyson store will be offered the chance to personalise the case of their haircare products as well as a complimentary gift wrap service with exclusive Dyson-branded wrapping paper.

The second demo store in Mall of the Emirates, located on the first floor, joins Dyson’s Dubai Mall demo store, as well as seven Dyson demo zones across the UAE including Al Wahda Mall, The Galleria, Yas Mall, and Marina Mall in Abu Dhabi, Marina Mall and Mirdif City Centre in Dubai, and Al Zahia City Centre in Sharjah.

Visit your nearest Dyson store location.

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Images: Supplied