Dazzling contribution

With His Highness Sheikh Mohammed bin Rashid Al Maktoum, the ruler of Dubai and Vice President and Prime Minister of the UAE, sharing a message of global solidarity against the further spread of COVID-19, more brands are showing their support for the cause.


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In Dubai fine jewellery designers Alessa and Aisha Baker are participating in The House of Luxury’s new virtual trunk show. The online showroom aims to support local talent, and gives back to the World Health Organisation (WHO).

The first trunk show is already live and will run until April 25. Expect fairytale-inspired designs of Aisha Baker, the passion-infused creations of Alessa Jewelry and exceptional timepieces from both Bvlgari and Franck Muller Watches. To support the efforts made by WHO, all proceeds from the sale of Aisha Baker’s ‘All You Need’ earrings will be donated.

Aisha Baker

“We are happy to be a part of the project especially in this very challenging time for the industry,” Baker said. “This is a true innovation in online shopping experience.”

Luxury brands set to feature in subsequent trunk shows include celebrity favourites like YEPREM, Tabbah and Simone Jewels as well as avant-garde brands such as Avantist, MAYA, Dreamboule and Terzihan.

“Beyond providing a memorable luxury shopping experience, the virtual trunk shows will include special offers, fixed pricing and delivery within 48 hours of purchase,” the founder of The House of Luxury, Elio D’Anna, explains.


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The new virtual trunk shows will go live 25 April and 9 May 2020. Learn more on The House of Luxury website.

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Images: Supplied, Instagram