Dubai-based makeup brand Huda Beauty has reached an incredible milestone for 2020 despite the difficult year.


The beauty brand has been crowned the most in-demand cosmetics company for the year, as per the calculations of UK-based The Cosmetify Index.

It’s the second year in a row the cosmetics giant, which was founded by Huda Kattan in 2013 three years after launching her eponymous blog, was given the title in 2019.

Kattan’s beauty brand beat out the likes of Mac Cosmetics, L’Oreal Paris, Morphe and more.

Per Arab News, the rankings are determined by Cosmetify by determining the search volume, Instagram followers, hashtags, engagement and more of each beauty brand.

The top 10 are as follows: Huda Beauty, Anastasia Beverly Hills, Mac Cosmetics, The Body Shop, Florence by Mills, L’Oreal Paris, Yves Rocher, ColourPop Cosmetics, Pur and Morphe.

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