Farfetch’s vice president of style and creative shares all…

What would you say is the top fashion boutique in London?

Browns has always been one of my favourite places to shop in London, and I’m now obsessed with Browns East, their outpost in Shoreditch. Every time I go in, I end up falling for a new designer – and it’s right next to Rochelle Canteen, which is one of my favourite places to eat in the city.

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What is your favourite look for this season?

I’m loving the new modest shapes that are coming in for A/W18: long-line pleated skirts, high-necked tops, boxy tailoring and printed headscarves are definitely having a moment. And I’m obsessed with the new technical trainer shapes from Gucci and Chloé – I’m wearing mine with day dresses.

Who are you favourite designers right now?

• Charles Jeffrey. He really embodies what’s going on in London at the moment. His punkish tailoring and distressed knitwear feel like the kind of clothes that are made to have a good time in.

• Richard Quinn. London designers are some of the best with prints, and Richard Quinn is no exception: his A/W18 collection is an ode to Queen Elizabeth II and featured a mashup of florals and scarf prints. It feels totally modern and very exciting.

• Simone Rocha. She is one of London’s finest and represents the new establishment in the city. Her sophisticated dresses are made for women to feel good in – they are just offbeat enough to feel special.

You can shop at Farfetch here.

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Photography: Kevin Tachman