Da-dum, da-dum, da-dum…. Jaws, or rather, sharks, and lots of them, are coming to Dubai!

Emaar Entertainment have partnered up with Discovery Channel to bring us UAE residents an underwater experience like never before.

Having recently opened the flagship Discovery Channel store on the second floor of the Dubai Aquarium and Underwater Zoo, Emaar Entertainment have now announced new plans to host the world’s first Discovery Shark Week exhibition at the Dubai Aquarium and Underwater Zoo.

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However, before you start panicking, worrying about the safety of the creatures, this is not some big money making scheme to attract tourists, Emaar and Discovery Channel have both stressed it will be a conservation and philanthropy project.

Discovery Channel Store

The Discovery Channel storefront is an attraction in itself, featuring huge screens playing clips of marine life, suspended over an aquarium attached directly to the Dubai Aquarium. Inside the store, expect further screens playing footage from the Discovery Channel, as well as a number of smaller aquariums.

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You’ll be able to grab merchandise from some of Discovery’s most popular programmes, including Bear Grylls, Shark Week and Gold Rush – with the brands having been specifically chosen for their commendable efforts in supporting charities that promote environmental conservation and the wellness of human beings.

Discovery Channel Store

On top of that, there will also be products from Animal Planet, including books, apparel, outdoor gear, scientific toys, figurines and plush toys as well as a number of DVD titles.

Discovery Channel Store

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Paul Hamilton, General Manager and Curator of Dubai Aquarium and Underwater Zoo said: “Our partnership with Discovery and their world-recognised brands, reflects our vision of connecting our guests with the natural world, and is also a part of Emaar Entertainment’s mission to continually strive to enhance the visitor experience.

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“Today’s opening of the new Discovery store at Dubai Aquarium & Underwater Zoo is just the beginning of our partnership and we look forward to sharing the exciting initiatives we have planned for the upcoming months, including the upcoming launch of our exciting new and interactive ‘Shark Week’ exhibit.”

The dates for Shark Week in Dubai are yet to be confirmed but rumour has it will commence June 26. We’ll keep you posted.

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Main image: Instagram.com/discoverychannel

Images: Louise Quick