UNICEF David Beckham Robbie Williams

Not only is David Beckham‘s appearance improving with age but it seems each year the former England footballer, father to four and husband to designer Victoria Beckham is also getting more hands on in helping the world be a better place. Using his superstar status, David has roped in pal Robbie Williams to help him protect children from danger, as part of a new UNICEF campaign.David Beckham and Robbie Williams, who are both dad’s (Robbie has one child), have utilised their role as UNICEF ambassadors and have joined forces once more to take part in a thought-provoking campaign to safeguard innocent children against violence, disease, hunger and the chaos of war and disaster.

In the campaign images, both David and Robbie are seen stepping out to the shadows, holding back children and raising their front arm in a protective manner. UNICEF Goodwill Ambassador, David, said: “If you saw a child in danger, any child you would instantly step up and protect that child from whatever threat they were facing.  Millions of children around the world are facing dangers every day – violence, disease and disasters. We need to grab this opportunity to step up and protect them now.”

Robbie who is a UNICEF UK Ambassador said: “I’ve met children around the world who are facing all kinds of dangers – kids in Haiti who lost everything in the earthquake and little children in Mexico at risk of violence and abuse. Since becoming a dad I realise more than ever how much these children need someone to protect them.

To coincide with the high profile campaign, UNICEF UK have released a 90-second film telling the story of how many children are facing an epidemic of violence. The powerful film forces viewers to imagine what it would be like if there were such thing as a ‘violence vaccine’.

In a report entitled Children in Danger: Act to End Violence against Children, UNICEF also revealed that every five minutes a child around the globe dies as the result of violence. It also estimated that some 345 children under the age of 20 could die from violence each day in the next year, unless governments act.

Watch the UNICEF campaign video here: