To bring in this season’s festivities, Maison Boucheron presents its finest pieces through its new ‘Wonderland’ campaign.
As a time to play, believe and celebrate, this campaign highlights the essence of the holiday as each timeless piece showcases a joyful experience to enjoy.
The campaign stars various prominent Boucheron ambassadors such as Alexa Chung, Hannah Quinlivan and more, as well as their newest Saudi ambassador Mila Al Zahrani, who all share their top picks from the Maison.
From diamonds in yellow gold to diamonds in white gold, the stellar cast play a key role in showcasing the jewellery, equipment and objects such as its glass harp which the ambassadors use to play music.
By capturing the house’s know-how since 1858, the theme extends an invitation to its world of wonder as the protagonists are creatively blown out of proportion. As the audience seek joy in the small and large, the ambassadors playfully feature the end-of-year collection that is perfect for any holiday party.
Swipe through the gallery below for the full campaign.
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