In a unique celebration of elegance and heritage, Cartier unveils its enchanting exhibition, “Into the Wild,” at Via Riyadh in Saudi Arabia.

This captivating showcase, open to the public until February 5th, invites visitors on a mesmerizing journey through the evolution of Cartier’s iconic Panthère.

The exhibition, aptly named “Into the Wild,” pays homage to Cartier’s legendary feline symbol, tracing its evolution over the past century. As guests enter, they are greeted by a series of archival sketches, photographs, and videos showcasing the Maison’s rich history with the Panthère. This immersive experience sets the stage for a deeper understanding of the symbol’s significance.

A standout feature of the exhibition is a tribute to Jeanne Toussaint, Cartier’s Creative Director from 1933 to 1970. Visitors are transported to a life-size replica of Ms. Toussaint’s Paris office—an all-white space brought to life with dynamic projections. This segment symbolizes Toussaint’s profound influence on contemporary jewelry, highlighting her visionary force of nature.

Bruno Carraz, Managing Director of Cartier Saudi Arabia, expresses the Maison’s commitment to timeless craftsmanship and shares the excitement of bringing the Panthère legacy to the Saudi community. “Cartier owes so much of who we are today as a Maison to the visionary force of nature that was Jeanne Toussaint. Our commitment to the timeless craftsmanship is unparalleled, and we are thrilled to share our Panthère legacy with our community in Saudi Arabia, with this magical exhibit.”

The exhibition unfolds in four enchanting stages, allowing visitors to explore the Panthère’s many facets. After the tribute to Jeanne Toussaint, guests are presented with three doors, each leading to a magical corridor of patterned marvels. The journey culminates in a breathtaking showcase of Cartier’s signature feline creations, showcasing the brand’s exquisite craftsmanship and innovative technology.

To enhance the overall experience, the exhibition features a Panthère cafe where visitors can enjoy refreshments surrounded by the Maison’s distinctive feline patterns. The themed pop-up space adds an extra layer of luxury to the event, providing a delightful space for guests to immerse themselves further in the world of Cartier.

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Images: Supplied