Bvlgari is continuing to celebrate its strong bond with the UAE.
First launching its Bvlgari Jannah High Jewellery collection in 2020, Chapter Two of Jannah further highlights two cultures coming together to create something incredible.
The second chapter of Jannah is a result of two talented geniuses coming together – Lucia Silvestri, Bvlgari Jewellery’s Creative Director and Her Highness Sheikha Fatima bint Hazza bin Zayed Al Nahyan.
Inspired by Sheikha Fatima’s grandfather, the late Sheikh Zayed, and the Sheikh Zayed Grand Mosque in Abu Dhabi, the distinctive floral motif in the collection is a depiction of where these two brilliant minds first met in 2017.
Chapter Two, the Jannah Fine Jewellery collection, is an evolution of Chapter One, depicting the inseparable bond between the brand’s core values with the region.
The result is nothing short of magical with a collection consisting of six delicate and refined 18 kt rose gold creations that effortlessly emulate a seamless balance. From a sophisticated pendant necklace with matching earrings to a soft bracelet depicting simplicity, each versatile piece can effortlessly be adorned by the wearer no matter what the occasion.
Her Highness touched upon how the first launch came about, she said, “I wanted to share my grandfather’s message of love and peace.”
As a metaphor for perfection, the sophisticated five-petal Jannah flower depicts its literal meaning in Arabic which stands for “paradise”. Silvestri agreed that the collection is a result of “Italian and Arab culture meeting in a seamless creative balance.”
Jean-Christophe Babin, CEO Bvlgari Group said, “The essence of this collection dates back to 2017 and today is in its second chapter, is the creativity and power that comes from the connection between extraordinary women.”
“We are honoured to have Priyanka as part of the Bvlgari family and as the face of this wonderful new collection. She perfectly embodies the spirit of the brand is the epitome of the modern-day global citizen, yet very much in touch with her roots and traditions but always with an international vision,” he added.
Designed to empower women, Bvlgari couldn’t think of a more multi-talented ambassador than the actress, who closely resonates with the brand and its message.
The collection was revealed via a new documentary, which portrays the journeys between two different cultures and how their love for a similar aesthetic was combined to bridge the gap between East and West.
This fine jewellery partnership goes beyond the usual while crossing generations, regions and aesthetics to create a perfect duet in synchronisation, allowing the story to continue through these eternal creations.
The Bvlgari Jannah fine jewellery collection will be introduced exclusively in the UAE. The collection will be available in selected Bvlgari flagship boutiques in Dubai and Abu Dhabi and for more information visit bulgari.com
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