The singing superstar has now donned UAE-based label Mina Roe twice in one month…

It’s the most famous bump in the world at the moment – and Beyonce keeps choosing to dress it using a label rather close to home.

The 35-year-old superstar, who is expecting twins this summer, has sported a Dubai-based brand not once, but twice, in the last month.

The Flawless singer shared a trio of photos on her Instagram account on Tuesday, in which she wore a dress by maternity label Mina Roe.


Beyonce donned the Aaliyah dress in black, which rings in at a rather wallet-friendly US$120 (Dhs440), and styled it up with some star-spangled sandals and a silky trench.

The images, which have garnered millions of likes between them, are just another boost for the Dubai-based brand, which first celebrated dressing the pop icon last month.

Beyonce, who already has a five-year-old daughter with husband Jay-Z, spent Easter weekend with family and close friends in a fitted white Mina Roe maternity dress.

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The off-shoulder Yasmin gown, which features pleated sleeves and a bump-appropriate blend of cotton and spandex, costs Dhs510 (hurrah, for once we can actually steal a celeb’s style!).

3/4th of my girls❤️ Missing 1/4 at Cochella😌 My Solo❤️❤️Bianca

A post shared by Tina Knowles (@mstinalawson) on

The mum-to-be posed in the floor-length dress with her mother, Tina Lawson, and Destiny’s Child bandmate Kelly Rowland, for a snap that has since garnered more than 130,000 likes on Instagram.

Easter memories❤️

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The brand first discovered Beyonce had sported one of their designs via social media, and says the star wearing their dress “means we’ve made it”.

“She’s the biggest star of this generation and wearing Mina Roe further reinforces our brand’s values and supports our mission to dress the world’s most stylish mums-to-be,” chief designer Sema told

The Single Ladies songstress is believed to have discovered Mina Roe through Instagram, with the brand revealing the star and her stylist, Ty Hunter, “personally selected a few of our designs”.

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mina roe

The dress worn by Beyonce was inspired by a baby shower Sema attended, the designer revealed, adding: “I wanted to bring out the inner goddess in our expectant mums and I believe our Yasmin dress truly achieves that with its ruffled sleeves and maxi length.”

The brand, which delivers worldwide, crafts its designs in Dubai, blending “the latest trends” with “the comfort and practicality that pregnancy demands”.

And if it’s good enough for Beyonce then hey, we’re bookmarking the site for future maternity needs…

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Image: Supplied, Tina Knowles/Instagram