We really can’t keep up with the Kardashians.

They may have shot to fame thanks to reality TV, but the Kardashian sisters are savvy businesswoman who are very good at enticing a global frenzy over any launch or collaboration.


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A post shared by Kourtney Kardashian (@kourtneykardash) on


Following in the footsteps of Kylie Cosmetics, Kendall + Kylie fashion label and Kim’s KKW beauty, Kourtney Kardashian overnight has revealed on Instagram that she will be launching her own brand under the name Poosh.

The post shows her in the bathroom surrounded by beauty products, yet we haven’t actually had a confirmation of what the concept will entail apart from the fact that Poosh is a nickname for her six-year-old daughter Penelope Disick.


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Kardashians are advocates for increasing FDA regulations in the beauty industry so it won’t be a surprise if Kourtney’s brand has a cosmetics element to it.

Want to know more? Head over to Poosh Instagram and sign up for updates.

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Images: Instagram, Getty Images