IN PARTNERSHIP: Timeless beauty by the definition of it means something that transcends across time and is classic in its virtue.

Over the years, the definition of timeless beauty has remained the same, but the approach to achieving it has changed.

What does timeless beauty stand for today?

When you talk about this subject in modern times, it translates to sophistication. Ditching cyclical trends and flashy styles for something understated is what being a timeless beauty is all about. It also means feeling beautiful on the inside, as opposed to just improvising on the outside. The subject of timeless beauty defies age, gender, and ethnicity, it can be achieved by everyone who focuses on themselves. A good skincare and haircare routine clubbed with a healthy and nutritious lifestyle will pave your road to achieving timeless beauty.

What makes skin play a pivotal role in achieving timeless beauty?

As we all know, the skin is the largest organ in the body and it acts as a shield in protecting your overall health and well-being. Statistics suggest online discussions around skin health have dramatically increased (by 232%) in the last 5 years. People across the globe are making it a priority for a reason. For starters, go back to basics – focus on hydrating and replenishing your skin, as healthy and hydrated skin is considered a ‘visual certificate of health and timeless beauty’ that reflects general health and vitality and can improve a person’s emotional health, quality of life, self-perception and interactions with others. Proper hydration does not just improve the skin’s barrier function, it will also protect your skin from external irritants and pollutants that can cause damage or trigger inflammation. If that’s not enough incentive, it also influences the overall condition of the skin – its surface texture, elasticity, tone, and glow – the ability to reflect light. While beauty buzzwords come and go, the term ‘skin-telligence’ should become a healthy addition to your vocabulary. It means understanding what your skin needs, identifying its type, and implementing a routine with products that are compatible with your skin.

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What are the different ways to improve your skin health?

When it comes to improving skin health, it requires a consistent and holistic approach. You need to create a regimen that involves a multilayer treatment strategy and deep tissue-supporting treatments that will effectively work on your skin. Make sure your skin is protected from the sun, using SPF daily and wearing protective clothing is key. Hydrate from the inside out, don’t just limit yourself to drinking plenty of plain water, combine it with eating a healthy, balanced diet high in antioxidants, healthy fats, and vitamins. If you want to then take it a notch higher, consider hyaluronic acid (HA) injectable treatments. HA is a natural molecule that is found in the skin and is responsible for maintaining hydration. HA injectable treatments can replenish your skin from within.

What are the key factors to know about HA treatments and are all the injectables the same?

Topical HA can provide hydration for a limited amount of time, as it only has a validity of 24 hours and cannot deliver lasting benefits. On the other hand, injectable HA can give you lasting benefits, it will provide you with lasting skin hydration and also make your skin glow. Now more people across the globe prefer including intradermal injections of HA-based products into their beauty and self-care routine. Due to this, a large number of aesthetic clinics are coming up with proposals that provide solutions with a hyaluronic acid injectable treatments that deliver deep long-lasting dermal hydration from a single treatment. These HA treatments reduce roughness, minimalise fine lines and provide in-depth hydration in the face, neck, hands, and decolletage for up to 9 months. Normally, most of the patients get back to their social activities after 1 day, since the treatment is minimally invasive and there is no requirement for extra post-procedural downtime.

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