Restaurateur and The MAINE founder Joey Ghazal on scaling the homegrown restaurant brand along the Aegean coast of Türkiye.
What inspired you to launch The MAINE in Bodrum?
The Maxx Royal Bodrum is one of the most stunning developments Bodrum has seen in years. Joining such a visionary project was an easy decision to make, to be among such esteemed names as Caviar Kaspia, Wolfgang Puck’s Spago, and the renowned Scorpios from Mykonos. The location and views are truly exceptional.
View this post on Instagram
While Bodrum offers plenty of beach clubs for daytime relaxation, there are fewer options for dining and late-night entertainment. With The MAINE’s reputation as a top live entertainment venue, its presence at the Maxx Royal Bodrum Resort is the ideal way to elevate Bodrum’s nightlife.
“Whether it’s the vibrant atmosphere, carefully curated dishes, or attentive service, every MAINE location offers a dining experience that blends global sophistication with local charm.”
What is the USP of The MAINE Bodrum and what excites you about it?
Absolutely, no two MAINE locations are alike – each one is distinct. We put a lot of effort into tailoring every location to reflect the unique character of its neighbourhood, adapting our menu and offerings to meet the specific needs of the market. The MAINE Bodrum is no different – everything is crafted to create a lively night-time experience in a destination that has been lacking in this area. However, what remains consistent across all our locations is our signature ambiance, a menu that delights, and a warm, welcoming service culture.
Our aim is to deliver an unforgettable experience that resonates with the local community while upholding the core values and high standards that define The MAINE brand. Whether it’s the vibrant atmosphere, carefully curated dishes, or attentive service, every MAINE location offers a dining experience that blends global sophistication with local charm.
What are the natural attributes that have helped you make a success of The MAINE?
The charm of The MAINE lies in its broad appeal to a diverse range of individuals. Each location is uniquely tailored to its surroundings, attracting different groups of people. Yet, a common thread runs through every MAINE: you can always count on high-quality, comforting meals paired with exceptional service. Those who appreciate great food and a welcoming atmosphere know they’ll find it at The MAINE, which is what draws people in and keeps them coming back.
What are some of the key dishes to try at the restaurant?
Fried Chicken & Caviar – it’s a must-try on the Bodrum menu and one of the most interesting flavour combinations you’ll ever have.
The MAINE is known for its beautifully crafted interiors and a lively atmosphere – can you elaborate on the creative process and design elements chosen for the space?
My team and I handle the décor for all our venues. Our goal was to design a space that complements rather than competes with the breathtaking beauty of the surroundings. Situated on a hilltop with unobstructed 360-degree views of the Aegean Coast, The MAINE Bodrum draws its stylistic inspiration from our other summer destination, The MAINE Ibiza. It embraces a dark, brutalist, and monastic simplicity, with a candle-lit atmosphere that sets the stage for a memorable night out in Bodrum. We chose dark, muted interiors to create a moody, romantic ambiance, enhanced by warm amber lighting that makes guests feel alluring – and perhaps a little mischievous – as the night unfolds, the music intensifies, and the drinks start flowing.
What is most important to you when expanding internationally?
Choosing destinations that our core Dubai clients frequent regularly. By having locations in London, Ibiza and Bodrum, we are able to give our guests a taste of home, while at the same time surprising and delighting them with each different iteration of The MAINE. What is always constant is the quality food and drinks, friendly service, warm ambience and lively atmosphere that they’ve grown to expect.
“Introducing people to this UAE homegrown brand has been the big highlight of the past five years.”
What has been the highlight, for you, looking back on the past five years?
The past five years have been a rollercoaster, when you think we went through COVID, where we had to close all our restaurants, opened four new venues including one in Business Bay and in London and pivot towards seasonal summer outlets in Ibiza and Bodrum. I think the big highlight for me has been introducing MAINE to three new international markets. Introducing people to this UAE homegrown brand has been the big highlight of the past five years.
Joey Ghazal, The MAINE Founder
As a restaurateur, what do you wish you knew five years ago?
The restaurant industry has changed dramatically in the past five years. There has been a major shift towards luxury high concept brands and entertainment experiences, especially in Dubai there has been a giant shift towards beach clubs. Most restaurant groups have become branded houses with a collection of multiple brands, whereas we have been largely focused on developing one brand internationally. Hindsight is 20/20 as they say, but when we look back, we have no regrets and are proud of the organic and natural evolution of the brand.
What does Bodrum offer for the discerning traveller as a destination?
Bodrum is a captivating blend of rich history and stunning natural beauty, offering something for everyone. The vibrant nightlife, luxurious beach clubs, and world-class dining make it an ideal destination for those seeking both relaxation and excitement. The crystal-clear waters of the Aegean Sea provide perfect conditions for a leisure-based trip. Additionally, Bodrum’s warm Mediterranean climate and charming, whitewashed architecture create an inviting atmosphere that enchants visitors year-round.
Emirates Man The FW24 Issue – Download Now
– For more on how to look smart and live smarter, follow Emirates Man on Facebook and Instagram
Images: Supplied
