A captivating collaboration unfolds between renowned jewellery Maison, Van Cleef & Arpels, and the accomplished Emirati Graphic Designer and Calligrapher, Fatima Alketbi.
Together, they unveil a series of exquisite calligraphy artworks, a homage to the spirit of Ramadan. Rooted in Fatima’s deep connection to her Emirati heritage, each stroke of her artistry weaves a narrative that celebrates the poetic traditions and natural beauty of the UAE.
This collaboration epitomizes a harmonious blend of tradition and innovation, showcasing a profound commitment to preserving cultural heritage while embracing the ever-evolving world of artistic expression.
In anticipation of this collaboration, Emirates Woman delves into Fatima’s journey. Let’s explore the creative ethos that define Fatima’s captivating artistic odyssey.
Can you tell us about your journey as a graphic designer and calligrapher, and how your Emirati heritage has influenced your work?
As a graphic designer and calligrapher, my journey has been deeply influenced by my Emirati heritage. Holding a Bachelor of Fine Arts in Graphic Design from Zayed University, Dubai, I strive to blend tradition with modernity in my work. My Emirati roots inspire me to incorporate elements of our rich cultural heritage into contemporary designs, especially through the art of Arabic calligraphy.
Your artwork ‘Kohl Expression’ received attention for its innovative use of traditional materials. Can you elaborate on your creative process and inspiration behind this piece?
‘Kohl Expression’ represents my exploration of traditional materials in a contemporary context. By experimenting with palm fronds and kohl, I sought to push the boundaries of Arabic calligraphy and create a piece that reflects both heritage and innovation.
How do you approach blending tradition and modernity in your designs, especially when it comes to Arabic typography?
Blending tradition and modernity in my designs involves a thoughtful process of integrating traditional calligraphy techniques with contemporary aesthetics. I draw inspiration from Emirati heritage, incorporating traditional motifs and themes into my typography while also experimenting with innovative materials and techniques to create a harmonious balance between the past and the present.
What inspired your collaboration with Van Cleef & Arpels, and how do you see your artwork resonating with the spirit of Ramadan?
The collaboration with Van Cleef & Arpels was inspired by our shared commitment to craftsmanship, artistic expression, and cultural heritage. My artwork, infused with the spirit of Ramadan, celebrates themes of tradition, elegance, and spirituality.
Can you walk us through your artistic process when creating pieces using materials like palm fronds and kohl?
When creating pieces using palm fronds and kohl, I begin by sourcing high-quality materials. I then employ traditional calligraphy techniques to craft each stroke, paying close attention to detail and precision.
What attracted you to collaborate specifically with Van Cleef & Arpels, and how does their brand ethos align with your artistic vision?
Van Cleef & Arpels appreciation for cultural heritage and commitment to excellence resonated with me, making them an ideal partner for this collaboration. Together, we share a vision of creating meaningful and impactful artwork that transcends boundaries and celebrates the beauty of cultural diversity.
How do you see this collaboration contributing to both your personal artistic journey and the brand’s reputation in the realm of cultural expression?
This collaboration represents a significant milestone in my personal artistic journey, allowing me to explore new creative avenues and reach a wider audience. For Van Cleef & Arpels, this collaboration reinforces their commitment to supporting cultural expression and fostering creative innovation. By combining our talents and perspectives, we aim to create artwork that not only resonates with audiences but also enriches the cultural landscape.
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How do you envision the audience’s reaction to the calligraphy artworks created in collaboration with Van Cleef & Arpels, especially during the Ramadan season?
I hope the audience will be moved by the calligraphy artworks created in collaboration with Van Cleef & Arpels. The artworks, infused with themes of tradition, spirituality, and elegance, will evoke a sense of connection and resonance among viewers. I envision the artworks serving as a source of inspiration and cultural appreciation, fostering a deeper understanding of Arabic calligraphy and its significance during Ramadan.
In what ways do you believe this collaboration will impact the perception of Arabic calligraphy in the global art and fashion community, particularly through the lens of a renowned luxury brand like Van Cleef & Arpels?
This collaboration has the potential to significantly impact the perception of Arabic calligraphy in the global art and fashion community. Through the lens of a renowned luxury brand like Van Cleef & Arpels, our artwork will reach a diverse audience, including art enthusiasts, fashion aficionados, and cultural connoisseurs. By showcasing the beauty and complexity of Arabic calligraphy in a contemporary context, we aim to challenge stereotypes and promote a deeper appreciation for this rich artistic tradition on a global scale.
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Images: Supplied by Van Cleef & Arpels
