This year brings entrepreneur and influential personality Karen Wazen expanding her eponymous brand as she drops her first-ever jewellery campaign today featuring longtime friend Dana Hourani, who embodies artistry and personal connection – two main core values in alignment with the brand.

Evolving its roots in eyewear, the first Karen Wazen Jewelry line-up consists of geometric earrings and bangles crafted in gold and silver for its first drop.

“Today marks a special milestone for our brand as it expands from being a dedicated eyewear brand to branching into fashion accessories. I hope our community will enjoy styling our pieces in the way which expresses their unique style” Karen Wazen shares to Emirates Woman

The collection, Bonds of Gold, features the signature Karen Wazen dual diamond-shaped logo as earrings, while the stackable bangles showcase the infinite bonded chain, symbolizing intertwining threads of friendship, love, and shared experiences.

“It felt really special sharing this moment of growth for my brand with one of my oldest and closest friends. Dana being the face of this jewellery collection symbolizes the name behind the collection, Bonds of Gold, which is a reflection of the special infinite bonds we share with others and with ourselves.” Karen says on the link between the collection and her friendship with the celebrated Lebanese pop artist, who was also heavily involved in co-directing the campaign.

Swipe through the gallery below for an exclusive first look at the Bonds of Gold campaign:

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Images: Supplied