The COVID-19 pandemic has affected a number of industries worldwide throughout 2020, particularly the fashion world.
With many Maisons forgoing fashion weeks and opting for a digital presence instead, in a surprising move physical catwalk shows are set to return for London Fashion Week later this month, the British Fashion Council confirmed.
While it certainly won’t be the extravaganza that everyone’s used to, the presence of physical shows highlights that things are going back towards somewhat normal.
This year there will be a mixture of physical and digital shows – marking the “new normal” we are currently all experiencing amidst the pandemic.
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Over 80 designers are set to showcase their latest pieces later this month at London Fashion Week which will take place from September 17 to September 22.
The BFC confirmed there would be seven shows that will take place in front of a limited audience, then 21 would be a mixture of both an online and physical presence. Meanwhile, the remaining 50 shows would be taking place digitally.
“LFW is one of the few international events to still be going ahead in London, proving the industry’s resilience, creativity and innovation in difficult times,” the BFC said.
As part of this innovation, instead of just showing the traditional womenswear collections, there will be a “gender-neutral showcase” which will showcase mixed collections, as well as men’s and women’s.
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