Move over Denmark.

While some are busy looking to Europe for cool up-and-coming brands, we are browsing a little closer to home.

Our wardrobes are full of Scandi labels like Rotate, Ganni and Stine Goya, but we are also making room for fresh names building up their reputation in Egypt before taking their collections global.

One thing many of these brands have in common is enlisting local artisans to bring a touch of the rich history and heritage, making their pieces truly unique. From embroidered dresses to statement bags and handmade gold jewellery, we have tracked down some of the best brands that will be shaping your style this season.

Jude Benhalim Jewelry

 

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Cairo-based Jude Benhalim brings an artistic flair to your jewellery box. Want to feel extra fierce? Mix and match for maximum impact.

Camicie

 

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Formed in 2015, Camicie is your go to for timeless styles with a minimalist aesthetic that keeps you looking fresh and feeling comfortable.

Okhtein

 

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The Egyptian design duo siblings Aya and Mounaz Abdelraouf behind Okhtein have gained a global status already with A-list fans like Queen Rania and Olivia Palermo, and it’s easy to see why. Steeped in medieval charm, their ​geometric bags are made with the help of Cairo’s local craftsmen.

AMMANII jewelry

 

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Handmade jewellery brand AMMANII is as rich in history as it is feminine. Bold and diverse, choose from symbolic pendants to The Protective Eye ring – a widely recognised force of loving guidance and wardship that is by your side.

The King’s Mother

 

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Specialising in tailored blazers with a twist, The King’s Mother confirms our notion that you can never have too many coverups for office and party.

Azza Fahmy

 

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One of the most iconic jewellery names in Egypt, Fahmy’s trademark combines cultural inscriptions and intricate craftsmanship resulting in well-researched pieces that pay tribute Egyptian history.

MARAM

 

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MARAM, meaning ‘aspiration’ in old Arabic, is a high-end womenswear ready-to-wear brand born out of an obsession for old-world craftsmanship and creative escapism. Egyptian designer Maram Aboul Enein managed to find a sweet spot between effortlessness and sophistication and presents her collections during PFW.

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