Choosing a diamond is an exciting and memorable experience and, lucky for us, Dubai is one of the best places to purchase them. However, with so many to choose from, finding ‘the one’ and the one that is of great quality can be daunting. Yet, fear not, follow our 10 top tips and you won’t fail to spot the perfect sparkling gem.

Determined to make sure that you never get it wrong, we have spoken to the experts at Forevermark to give you the top 10 tips on how to buy diamonds in Dubai. After all, as Marilyn Monroe would say, “Diamonds are a girls best friend”:


The four Cs (cut, colour, clarity and carat) are a good place to start, but you must remember that no two diamonds are alike even if they share the same four Cs. Every single diamond is a unique miracle of nature.


Cut is not the same as the shape of a diamond. Cut refers to the symmetry, proportioning and the polished finish of a diamond. Cut is the factor most involved in the sparkle of a diamond, the better cut, the more brilliant the diamond. To maximise sparkle a diamond must be cut to very specific parameters.

Marilyn Monroe guide to buying diamonds

Marilyn Monroe in Gentlemen Prefer Blondes where she is draped in diamonds


Diamonds are categorised into 20 subtle grades of colour from D to Z.  The nearer to the beginning of the alphabet, the whiter the diamond.


Clarity measures a diamond’s purity. Naturally occurring features, known as inclusions, provide nature’s fingerprint within the gem; clarity refers to how free the diamond is from these inclusions. Only diamonds with clarity grades from Flawless to SI2 are eligible for Forevermark. Forevermark also rejects any diamond in which the inclusions interfere with the beauty of the diamond despite having the correct clarity grade.


Carat is a measure of weight. One carat equals 0.2 grams and is divided into 100 points – a half carat diamond can also be described as a 50 point diamond. Jackie O’s engagement ring from Aristotle Onassis was an outstanding 40 carats. To put that in perspective, Angelina Jolie’s ring from Brad Pitt is 16-carat.

 Related Story: Your Guide To Buying The Perfect Engagement Ring


There are a variety of shapes available, the most well-known and favourite everywhere being the round. But the square shapes of Emerald and Princess and the more rounded Pear, Marquise and Cushion are also popular. It is also said that shapes can be chosen to reflect the wearer’s personality – a round diamond is a timeless classic, ideal for the girl who is versatile, contemporary and yet traditional at heart.

Diamond shapes

Popular diamond shapes. Top row left to right : Marquise, Radiant, Trillion, Baguette, Oval, Emerald | Bottom row left to right: Princess, Round, Asscher, Tapered Baguette, Heart, Pear


A grading certificate can give you added assurance when you buy a diamond as it offers a blueprint of the four Cs and other characteristics of the stone (including whether it is natural and untreated), which can help with things like insurance.


Choose a reputable jeweller. A good jeweller will be knowledgeable, trustworthy, and able to ask the right questions to help you chose your ideal diamond in the perfect piece for you. Damas and Forevermark are reputation for providing excellent quality, unparalleled designs and unmatched craftsmanship.


Inspired to shop some diamonds? Scroll through our gallery below for some of our favourite pieces from Forevermark 


Images: Getty and Supplied