The Italian label just debuted its Autumn/Winter line, and we’re in love.
It released its first collection specifically designed for the Muslim woman last year, and Dolce & Gabbana’s modestwear range just keeps growing.
The Italian brand has unveiled its collection for Autumn/Winter 2017, and we’re wishing Dubai were a little cooler right now so that we could wear this:
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The New Renaissance collection is full of intricate floral and animal prints and statement accessories, with kaftans, abayas and hijabs on offer.
The luxury label first launched its modest fashion line in early 2016, recrafting its signature prints in demure silhouettes.
And it was a smart move, with Muslim shoppers predicted to spend US$484 billion on clothing and footwear by 2019, according to Fortune.
Other big brands have since followed suit including Nike, which announced earlier this year it would launch an activewear hijab.
Labels such DKNY, Oscar de la Renta, Tommy Hilfiger, Mango, and Monique Lhuillier have also produced one-off Ramadan collections, with the list of designers doing the same growing every year.
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Dolce & Gabbana also tapped a hijabi blogger to star in one of their latest campaigns, inviting Afghani-Dutch style star Ruba Zai out to Marrakech to shoot the stunning photos.
The 23-year-old, who runs fashion and beauty YouTube channel Hijab Hills, even convinced the brand to change the launch date of the campaign to coincide with this year’s Ramadan.
The luxury brand, which has been lauded for its Muslim-friendly designs, has also worked with several Middle Eastern influencers in recent months.
Lebanese blogger Lana El Sahely was cherrypicked by Domenico Dolce and Stefano Gabbana to walk in the pair’s Autumn/Winter 2017 display at Milan Fashion Week.
The statement-making Italian label has chosen to diversify from casting traditional models in recent seasons, instead using social-media-savvy twentysomethings, celebrity offspring, mums and toddlers, and the often-unrepresented over-50s in their shows and campaigns.
BRB, we’re just off to Mall of the Emirates to pick up those gem-encrusted sunnies…
Images: Muna Jama/Instagram
