“I hope this will give me another platform to celebrate what it means to be a woman.”
Signing a big beauty contract is a major milestone for any actress, and Malaysian TV star Neelofa has done just that. The 28-year-old beauty is French beauty brand Lancome’s latest acquisition. It’s a first both for the country and in that she’s the first hijabi to sign with the brand.
Neelofa is perhaps best known for her role in the TV drama Suri Hati Mr Pilot, and she’s no stranger to the spotlight. With five million Instagram followers and appearances at the United Nations under her belt, we’d say she’s more than qualified.
“I have always been a fan of Lancome and I have grown to love the brand more over the years because its values, vision and philosophy align with my values as a woman,” she wrote on Instagram. “So, I really feel honored and grateful when Lancome [Malaysia] chose me to be the brand’s first ambassadress!”
I have always been a fan of #LancomeMY and I have grown to love the brand more over the years because its values, vision and philosophy align with my values as a woman. So, I really feel honored and grateful when #LancomeMY chose me to be the brand’s first ambassadress! Thank you to the #LancomeMY team for being wonderful throughout this journey! To this amazing collaboration! 💖 #Lofaloveslancome #LancomeMY
Neelofa joins Kate Winslet, Julia Roberts, Emma Watson and Juliette Binoche as part of the Lancome roster. Not a bad team to join, if you ask us. The brand is clearly thrilled as well – they call her Malaysia’s number one celebrity in promotional materials.
Speaking of famous mates, Neelofa posted on Instagram recently with pictures of her hanging out with Karlie Kloss. We’re thinking she must have asked for a couple of tips.
Not that she really needs them. This hijabi is extremely at home in front of the camera. Good on Lancome for snapping her up.
The signing is just the latest in a series of moves by international brands to cater to their Muslim customers. Halima Aden has worked with Nike and Rihanna’s Fenty Beauty, The Gap cast a Muslim model known as Hybutalla, and Net-A-Porter worked with Kuwaiti blogger Ascia Al-Faraj for its expansion into the Middle East.
Long may this trend towards diversity continue, we say.
Image: Noor Neelofa Mohd Noor/Instagram