Including a release date…
Her beauty brand was named one of 2017’s best inventions, and now Rihanna is turning her hand to lingerie.
The Bajan singer and businesswoman announced her forthcoming Savage X Fenty underwear line on Instagram last weekend, and now, she’s revealed that it will be available worldwide from May 11.
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The line will be sold exclusively through its website, savagex.com, and people are already very excited.
We understand it, too. If Fenty Beauty is anything to go by, Rihanna’s lingerie is likely to be high-quality, well-priced, and inclusive in its offering.
For makeup, that means the 40 shades of foundation available, and for lingerie it means an extensive size range.
It’s already part of the brand’s positioning, too.
“The casting with Rihanna is always so diverse and always so different,” says model Slick Woods on the Savage X Fenty Instagram story.
“Especially with lingerie I knew for a fact there were going to be some plus-size girls here, and I knew there were going to be some different type of girls here.”
When you sign up for emails from the brand, and are prompted to enter your size, it shows a range from 70A to 100E in bras, and from XS to 3XL in underwear.
In addition, Fenty Beauty launched in Sephora in the UAE in line with its global release, and moved into Saudi Arabia this month.
Back in March, Women’s Wear Daily reported that Rihanna was partnering with TechStyle Fashion Group for the line, which was at that stage just a rumour.
TechStyle are also behind US actress Kate Hudson’s Fabletics line of activewear.
We can’t say we’re surprised that Rihanna was just named one of Time‘s 100 most influential people…
Images: Savage X Fenty/Instagram
