Nike’s sports-ready hijab also got a nod…
It’s only two months old, but Fenty Beauty is already making quite the name for itself.
In fact, the inclusive makeup line—which is the brainchild of singer, songwriter and general superstar Rihanna—has been revealed as one of 2017’s most noteworthy launches.
The beauty range was named amongst Time‘s 25 best inventions of the year, thanks to its ability to cater to women of all skin tones.
“Makeup is like a secret weapon,” said Rihanna, according to the magazine. “It can go from very subtle to a complete transformation.”
The Umbrella star, who was heavily involved in the brand’s development, also revealed “it was important that every woman felt included”.
As such, Fenty’s signature foundation, the Pro Filt’r, was released in 40 shades when the line made its debut in September.
The brand was also recognised by Time for including many women of colour in its advertising, including hijabi model Halima Aden.
“The options are pretty much unlimited in the world of beauty, and I love challenges, so I’m going to continue to have fun and push the boundaries in this industry,” Rihanna told the magazine.
Nike’s newest launch, the Pro Hijab, also made the cut for “empowering Muslim athletes”.
The modest sportswear item, which is set to hit shelves early next year, was intensively tested by headscarf-wearing athletes during development, including Emirati figure skater Zahra Lari.
Crafted in breathable, stretchy mesh fabric, the back of the hijab itself is longer to ensure it stays tucked in, while the fabric is studded with tiny, imperceptible holes to keep the wearer cool.
“The Nike Pro Hijab may have been more than a year in the making, but its impetus can be traced much further back, to an ongoing cultural shift that has seen more women than ever embracing sport,” Nike said in a press release earlier this year.
The finished product will come in black, grey and obsidian, though Nike have suggested brighter hues might be used in the future.