“Something is coming, can you guess?”
At this stage, it’s pretty safe to say that anything Huda Kattan touches turns to gold. Or at least to a really pretty rose-gold highlight, paired with a copper smokey eye.
Late last year, she received minority funding from a private equity firm for her beauty brand, and just last week Kattan said she was starting a fund to help other entrepreneurs get their brands off the ground.
She’s going from strength to strength, is what we’re getting at. The Huda Beauty Faux Filter foundation was very well-received on its October release, and judging from Instagram, it’s about to be joined by another very exciting product.
Kattan shared a short video of a small tube in Huda beauty branding on the social media platform, asking her followers to guess what it was.
The comments are full of guesses, from eyeshadow primer to mascara to liquid highlighter, but we’re with the majority on this. It’s most likely to be a concealer.
Given the success of her foundation, it’d make sense to stay with complexion makeup for now. And considering the huge shade range Kattan worked with there, we can imagine she’d want to make another product that was just as inclusive.
That said, if it is an eyeshadow primer, we’re very interested. In a climate as humid as this, we’re always looking for something to keep our eye makeup in vaguely the same area we applied it.
We’ll let you know what Kattan is teasing once we know. Debit cards at the ready…