The retailer has been praised by customers for its diverse new adverts.

If you scan any major city’s billboards, they can look rather… samey when it comes to the models used.

But the world is a diverse place – something that one huge clothing brand has recognised in its latest campaign.

Gap tapped a Muslim woman to star in an advert for its summer collection, along with several other Americans handpicked from across the country.

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The model, known just as Hybutalla, sports a cream-coloured headscarf by Haute Hijab in the campaign, which has been displayed in stores and billboards around the country.

 

“I am curious, passionate. A hard worker and a dreamer. I am kind-hearted — and all about my friends and family,” reads the caption accompanying Hybutalla’s headshot.

The campaign, titled “I Am Gap, Portrait of an American Summer”, also features models including a champion rodeo and a track star who’s a “self-proclaimed bad dancer”.

However it’s Hybutalla who’s been stealing the headlines, with customers taking to social media to praise Gap for its inclusive campaign.

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Haute Hijab, who were invited by the giant retailer to supply their US$20 headscarf for the advert, have also celebrated the campaign, dedicating a blog post to its release.

“Given today’s political and social climate, Gap makes a bold statement with this video,” the brand wrote. “The campaign acknowledges diversity and is yet another commercial that brings hijab into the mainstream!

 
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“Gap joins other companies like Coke, Microsoft, H&M, and Honey Maid to name a few, who are featuring Muslim women wearing hijab in their commercials and showing their audience that the hijab is beautiful, it is normal, and it is here to stay.”

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Image: Gap/Twitter