The Modist signs up Halima Aden for her first big fashion campaign…
She’s the hijabi model of the moment – so it’s no wonder that she caught the eye of a new modest shopping site.
And now Halima Aden has scored her first big fashion campaign as a face of The Modist, the Dubai-based luxury e-commerce site.
The etailer snapped up the 19-year-old Somali-American to model a curated collection of “chic and contemporary” kaftans, according to its Instagram account.
The limited-edition collection, designed exclusively for The Modist, has been released just in time for Ramadan, and features labels including Osman, Mary Katrantzou and Eskandar.
Aden, who rose to fame last year after competing in a beauty pageant wearing a burkini, wore a delicately embroidered Osman number for the shoot.
The teen, who made headlines as the first hijabi to model for some major Fashion Week shows this year, even visited the UAE last month.
The model, who was born in a Kenyan refugee camp, jetted in for the Arabian Travel Market exhibition and took in the capital during her visit, touring Abu Dhabi’s Sheikh Zayed Grand Mosque.
The model spoke out about her rise to fame in a recent interview, revealing she was “never expecting” to forge a career in the fashion industry.
However she’s using her new role to help inspire women just like her.
“Growing up, I knew what it was like not having representation. When I say representation, I just mean people who resemble you or someone you could relate to, or someone who even dresses like you,” Aden told i-D magazine.
“If I can give that opportunity to a girl, where she can flip through a magazine and see someone dressed like her, or someone who looks like her or has a similar background, I think that’s important.
“Me being out in the public and displaying my religion, my faith, being different to what the stereotype is — I think that has opened a lot of people’s eyes.”
Image: The Modist/Instagram