IN PARTNERSHIP: Roman jewellery house Bvlgari continues to dazzle us and it unveils its latest MAI TROPPO campaign featuring A-list stars Zendaya, Naomi Scott and Lily Aldridge as well as signature collections such as Serpenti.

Empowering and vibrant, these three muses capture the joyful essence of the historic Maison to inspire you to have the same brave and unapologetic approach to life. MAI TROPPO – meaning ‘never too much’ in English – is your invitation embrace your inner flamboyance as you explore some of the key creations as well as the recently unveiled B.Zero1 Rock that was inspired by the studded Bvlgari Tubogas in the eighties.


The campaign was captured by Swedish director and photographer Johan Renck on the streets of Rome as well as Villa Adriana in Tivoli and Villa Aldobrandini in Frascati. We join the trio at various moments as they proudly stand out in the crowd in colourful ensembles and plenty of glittering pieces of jewellery, including one of the latest Serpenti Seduttori women’s watch.



Lily Aldridge wears Bvlgari HJ collection as she walks the dogs by Rome’s breathtaking Fori Imperiali, or posing at night in front of the legendary Fountain of Trevi. Naomi Scott rocks the new Bzero1 rings as she indulges into a chocolate dessert in a high-tech kitchen and has fun exploring the streets of Rome accompanied by Diva jewels.

Zendaya, meanwhile, wears the Octo Roma 18kt rose gold watch as she attends a mysterious masquerade ball and poses like a modern Eve with an apple in her hand in a lush garden, sparkling in diamond Fiorever collection.


In the video, the onlookers whisper that “she” has too much, but as we know, when it comes to Bvlgari, you can never have too many diamonds.

Discover the latest jewellery pieces and watches at Bvlgari boutiques now.

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Image: Supplied