As Valentino’s latest muse, Zendaya effortlessly graces the brand’s Fall/Winter 2022 campaign in a bold pink hue.

After painting the town pink during Paris Fashion Week earlier this year, Pierpaolo Piccioli’s Pink PP collection is still making its mark.

With this new Pantone becoming synonymous with the Italian house, the campaign shares stories of what feelings this shade brings with it.

As striking emotions of love, community, energy and freedom continue to reign supreme, the Emmy-award-winning actress portrays the same in this campaign.


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In order to escape realism, this campaign stripped the palette down to this fuchsia-forward colour to reveal a sense of freedom.

Seen in exhilarating outfits such as a brilliantly stitched mini dress and a blazer-pant power suit combination, complemented by the house’s signature platform heels, the actress elegantly depicted the brand’s message through this cinematographic experience.

Watch the full video below.

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Images & Feature Image: Instagram @zendaya