Dubai Tourism has just recruited two of the biggest names in Hollywood to champion the region in its latest tourism campaign.

Parodying an action movie trailer, Hollywood stars Zac Efron and Jessica Alba take centre stage as the pair are seen fighting off their enemies around famous Dubai landmarks.

The trailer begins with the pair at SAL at the Burj Al Arab. A frustrated Jessica is seen as a voiceover of her says, “You’re just always putting work first.”



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As the pair dine at iconic restaurant Pier Chic, Zac responds saying, “Look I don’t want to fight with you.” To which a motorbike blasts through the restaurant and he adds, “He might.”

The action-filled trailer then showcases the pair darting around the emirate. Standing in front of the emirate’s Museum of the Future, Jessica takes a phone call from Caroline Labouchere, a Dubai-based mature model, who appears to play her associate.


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Sweeping scenes of the Burj Khalifa, Madinat Jumeirah, a car chase in the famous sand dunes of Dubai are all seen in the trailer. In the final scene, Zac and Jessica are seen skydiving off the Burj Al Arab’s helipad.

The full trailer was posted by actor Zac to his 48 million followers on Instagram, which he captioned the trailer, “She’s always getting me out of trouble…”

Jessica, 40, also posted the trailer with the caption, “He’s always getting me into more trouble…”

In a sneak peek he posted earlier this week, Zac tagged Australian director Craig Gillespie, who directed films such as I, Tonya and recently released Cruella. It’s believed the trailer was filmed around February time.

Dubai Tourism is no stranger to recruiting A-listers.

Just under two years ago, Gwyneth Paltrow, Kate Hudson and Zoe Saldana all starred in a Dubai Tourism campaign.

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Images/Media: Dubai Tourism, Zac Efron Instagram