Prepare to elevate your earlobes, stat.
You can often find the EmiratesWoman.com team in faded denims and a trusty white tee, on those days when we just can’t be bothered to bring out the sartorial big guns.
However we’ve just stumbled on a new collection that’ll breathe new life into our off-duty uniform.
Wafa by Wafa is an accessories label by Dubai-based designer Wafa Saifi, and it’s chock-full of Instagram-worthy tasselled and crystal-adorned pieces.
The Gilded line—which has pieces ranging from Dhs200 and Dhs600—comes in neutral hues and statement silhouettes, with a campaign shot in Al Quoz by Dubai-based art director Daniel Zacatenco.
The Baroque-influenced collection was inspired by “the idea of extravagance and ‘more is love’”, Saifi told Emirates Woman, adding that “it’s the juxtaposition of excess and understated that leaves you in this sublime middle ground”.
The label was actually started by Saifi, a Parsons School of Design graduate, back in 2014, and is inspired by her “multi cultural upbringing and extensive travels”.
Saifi previously worked at a design house in Sri Lanka and under Jill Stuart in the US, before starting her own eponymous womenswear brand in 2009.
She then shifted her focus to accessories five years later, with her collection stocked at boutiques in the US, Saudi Arabia and at S*uce here in Dubai.
“I created ready-to-wear for almost five years and loved it,” Saifi said, adding that she has “grown up moving around a lot”.
“I wanted to create something that made maximum impact while taking up the least amount of space; hence the accessory line was born.
“I may still re-enter the ready-to-wear space at some point but for the time being I felt like I wanted a change. And I couldn’t be happier!”
The designer, who revealed she would love to see Rihanna, Beyoncé and Sama and Haya Abu Khadra wear her pieces, added that the brand’s focus is on “beautiful, quality pieces that feel luxe but also attainable”.
“I love seeing the earrings styled in ways that are fresh and unexpected, worn with ripped denim or an outfit that’s already a bit OTT,” said Saifi.
The designer also revealed the homegrown brand is launching some “ombré belts in time for Ramadan”.