With Bvlgari watch designer

As the world of Bvlgari watches continues to evolve with more complex complications fitted into the tiniest of spaces, it’s Fabrizio Buonamassa Stigliani who oversees what we will be wearing on our wrists in the future.

One of the most exciting new launches for the historic Roman brand is the new Serpenti Seduttori Tourbillon timepiece, presented at the first LVMH Watch Week in Dubai. The mini watch sets a record as the smallest women’s tourbillon on the market. Beautifully crafted, the tourbillon movement was made small enough to fit inside the petite frame of the Serpenti Seduttori watch.

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It seems that Fabrizio has a fascination with miniaturism. Is that where he sees Bvlagri watches heading? We find out below.

How important is the Middle East to Bvlgari?

Historically very important for Bvlgari. It’s a very long relationship with this market.  We have many clients that are partners and friends now after years and years of collaborations, it’s a market with an amazing potential it’s a very rich market. I think now it’s the most important market that we have.

What do you think the costumer looks for when they come to Bvlgari?

Something very cool, bold and Italian.

What can you tell us about Serpenti Seduttori watches‎?

The Serpenti Seduttori is very important object to us because after many decades we are going back with our roots with the mechanical movement in the Serpenti shape. We already used tourbillon but not in a serpent. One of our aims is to become one of the most important players on the ladies side, because we are jewellery makers so it a female and it’s very important to us that we have mechanical complication on the Serpanti.

bvlgari new watches 2020 lvmh dubai

Looking at the time pieces at LVMH watch week in Dubai, is there something you love about working with smaller complications?

Our new watches are in this direction so thinner bracelets, small movements, but this is very difficult to do. If you have to be small you have to add height for balance, so you have to rethink of the whole thing and the whole object in a different way.

Where do you go next?

We’re just at the beginning, The Serpanti Seduttori is the one of the most important watches that we have. The aim of it was to have more than a hundred Serpanti designs, but with the common features – a very comfortable bracelet, adjustable links, the watch has to be slim as possible, thin with very smooth design.


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What personal challenges are you setting yourself?

To continue to reinvent the brand to iconic signs. Innovation is in our DNA. We were the first to use the aluminium in fine watches, the first who used the steel in fine jewellery in the 80s, now everyone talks about ceramic but we were the first who used porcelain and coins, so it’s part of our DNA to innovate.

What is it take to take to be a successful watch designer today?

You have to be the right person at the right moment, sometimes you have to be lucky but of course you have to work hard. I think as a designer you have to work on a brand that represents your taste, or to be able to make an innovation of the taste for a brand. My way of working is not to make a revolution but more an evolution. I think the DNA of this brand is the most important thing and you have to be able to play this DNA in a very creative way.

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Images: Supplied