YOOX NET-A-PORTER announced the appointment of Celine Lefebvre, as General Manager for the Middle East.

With over two decades of experience in global brand management, sales, marketing, and business development, Celine joins YOOX NET-A-PORTER from the self-founded consultancy firm, Nomad Lux. She started her career in London with Dunhill, then progressively moved on to holding management roles at Asprey and Kering, before relocating to Dubai to drive marketing and digital business development roles at Chalhoub Group, the leading partner for luxury brands across the Middle East.

Further enhancing the strong foothold YOOX NET-A-PORTER has built in the region through its joint venture with Symphony Investments, Celine will look into optimising the customer experience by increasing localisation and ensuring that the best possible curated service and products are being offered.

Celine Lefebvre

“The Middle East is a dynamic, high-growth region, and there is a great opportunity for us to continue to evolve and refine our service and product offer to a local clientele. We are excited to welcome Celine to the business. She is an accomplished leader and, with her wealth of international experience and deep understanding of the luxury customer, she is well placed to drive forward our business strategy and ambitious growth plans.” – Alison Loehnis, ad interim CEO, YOOX NET-A-PORTER.

Made up of four multi-brand online stores, NET-A-PORTER, MR PORTER, THE OUTNET and YOOX, YOOX NET-A-PORTER is a leading online luxury and fashion retail business. It is known for connecting customers to the world’s most high-end brands, offering customers impeccable products and services. With 5.3 million customers in 180 countries, YOOX NET-A-PORTER takes a localised approach to serve its clientele around the globe through its network of offices and operations across the U.S., Europe, APAC and joint ventures with Alibaba in China and Symphony Investments in the Middle East.

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Images: Supplied by Net-A-Porter