Why you need to get your hands on the Gap x LoveShackFancy collab ASAP

With a collection for every generation, Gap partners with LoveShackFancy with vintage-inspired florals at the forefront.

The collection feature romantic florals, ruffles and a distinctive colour palette for women, men and kids of every age group. This exclusive 76-piece capsule features the most aesthetic wearable pieces throughout the year.

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Curated with loungewear, Spring dresses and uber-chic trench coats, this capsule closely resonated with Chiara as this is the first time she has done a fashion campaign with her kids. The award-winning artist, entrepreneur, and philanthropist, Ciara serves as the face of the campaign alongside two of her children, Future and Sienna, capturing the beautiful bond between mother and child.

Fuelled with rom-com energy, the campaign features neutral tones with whimsical textures, spanning across various product categories including jeans, skirts, dresses, hoodies and outerwear.

“Reimagining iconic Gap classics for all generations through our LoveShackFancy lens has been a dream,” said Rebecca Hessel Cohen, the Founder & Creative Director of LoveShackFancy.

“Each piece is the perfect mix of nostalgia and freshness that you’ll live in forever and won’t find anywhere else,” she shared.

LoveShackFancy’s unconventional aesthetic shines through thanks to hues of pink, baby blue, and canary yellow found throughout every single piece. Combined with Gap’s iconic denim, it’s seen across the collection, even mixed in with some florals for the ultimate surprise.

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