Photoshop-free makeup.

It’s been over a year since we’ve heard any further news of Lady Gaga’s upcoming Haus Beauty Cosmetics and Skincare line. Until now.

Campaign images surfaced on social media with both accounts @hausbeautynews and @ladygagaspain sharing them with their followers.



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A post shared by ★ HAUS BEAUTY NEWS ★ (@hausbeautynews) on

Although there has been no confirmation from the singer or her team, the images appear to be un-retouched which was met with an overwhelming response in the comments.

“You’ve got every Instagrammer and beauty brand making plastic dolls and then Gaga comes along with great make-up looks and appearing pretty realistic,” writes one fan.


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A post shared by Lady Gaga Spain (@ladygagaspain) on

In the age of curated profiles and Facetuned imagery, there has been a growing demand for raw and unfiltered content which makes these campaigns shots even more impactful, especially as you can trust the makeup to look exactly as it’s depicted.

We predict Haus Beauty Cosmetics will be dropping imminently.

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Media: Instagram