In an interesting fusion of Emirati heritage and contemporary style, Maveroc, the acclaimed UAE-born fine jewellery brand, collaborates with Emirati content creator Wdeema AlMheiri.

This partership has produced the exquisite “Retro” collection, set to impress jewellery enthusiasts within and outside of the region.

The Retro collection pays a heartfelt homage to the rich tapestry of Emirati heritage, where traditional Emirati jewellery seamlessly melds with the modern, eclectic charm that Maveroc is renowned for.


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Each piece in this collection boasts a classic gold pattern, embellished with a contemporary and vibrant letter, meticulously crafted from gold, diamonds, and enamel. In addition to that, every customer has the privilege of selecting their preferred colour and letter, ensuring that each item is a one-of-a-kind.

“This project is very dear to my heart. The original design of the collection is inspired by my grandmother’s ring, may Allah have mercy on her, and it reminds me of her each time I wear it. By collaborating with Maveroc, I wanted to pay tribute to her and to my culture by modernizing and reinventing traditional Emirati jewelry,” shared Wdeema.

This opulent collection encompasses an array of jewellery items, including striking pendants, two distinctive styles of rings, two alluring types of earrings, and a selection of colorful bracelets.

To introduce the Retro Maveroc x Wdeema collection in style, an exclusive unveiling event will be held at Aumedan in Dubai on Thursday, September 28th.

For those who can’t attend in person, the entire collection will be available for purchase on Maveroc’s official website,, starting September 29th.

Sneak-peek at the collaboration between Wdeema AlMheiri X Maveroc:

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