We’re all looking to get our health and fitness on track, and what better way to do so that with Dubai’s first true health food kitchen.

Nourishing, creates an effective meal plan for each customer tailored according to their needs.

Jeff Zorn, Founder of Nourishing shares how he launched Dubai’s first true health food kitchen.

What do the first 30 minutes of your day look like, your morning routine?

I wake up with the sunrise, grab a glass of water with a pinch of salt and then head out with our four poodles for a walk around the block. Once I’m back to the house I jump on the treadmill for some quick cardio. Then prepare my NOURISHING breakfast and 2 cups of black coffee (shout out RAW Coffee) or Nourishing Bone Broth depending on how stressful my day is looking. I make it a point to delay picking up any technology at the start of the day.

What inspired you to launch Nourishing?

The inspiration behind Nourishing stems from my own health journey. Dealing with an autoimmune condition firsthand, called “weeping eczema”, which made me realize the transformative power of food and the folly of trying to treat the symptoms without addressing the root cause. I wanted to create a turn key solution where individuals like myself could find healing through natural and nourishing meals. Thus, Nourishing Dubai was born, with a mission to empower others on their path to wellness through delicious, wholesome food.


Talk us through the concept?

At Nourishing, we’re more than just a kitchen; we’re a lifestyle. Our concept revolves around crafting meals that not only satisfy the taste buds but also nourish the body from within. We embrace the principles of the autoimmune paleo diet, focusing on whole, unprocessed ingredients that support optimal health. Our menu is thoughtfully curated to cater to the various cultures in the UAE, ensuring that everyone can enjoy flavorful, nutrient-dense meals without compromise.

How can a gluten-free diet positively affect your daily life?

Eliminating gluten from your diet for 30 days is probably the most powerful single change you can make in your life, for your health and your body composition (ratio of lean mass to body fat). It can have profound effects on both physical and mental well-being. For many individuals, gluten can trigger inflammation, immune & digestive issues, hormone imbalances and even neurological symptoms. By eliminating gluten from their diet, people often experience a refund of energy from their immune system, improved digestion, and enhanced mental clarity as well as a reduction in excess body fat. It’s about reclaiming control over one’s health and thriving, rather than unquestioningly reaching for that piece of bread.


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Nourishing is not just about eating clean – it’s about living clean. – tell us more.

Absolutely. At Nourishing, we believe that true wellness starts with the plate, but then extends beyond. It’s about cultivating a lifestyle that nurtures the body, mind, and soul. This means prioritizing self-care, fostering meaningful connections, and embracing mindful practices. Our aim is to empower our clients to not only eat well but also live with intention, vitality, and joy. One of the main benefits of Nourishing is not just improved vitality to pursue what makes you happy, but also freeing up the time needed to engage fully in those activities.

What are some of the most beloved dishes to try from the menu?

Our menu is a celebration of vibrant flavors and nourishing ingredients. Some of our most cherished dishes include our famous Paleo Lasagna and Shepard’s Pie, our assortment of tacos made with our fresh gluten free tortillas, and last but not least, our insanely good GF & DF Chocolate Brownies which we give out at the end of every week. Each dish is crafted with love and care, subbing out inflammatory ingredients and then using only the highest quality ingredients to deliver an experience that is equal to or better than recipe we are emulating.

How can good quality food positivly impact your body and mind?

Quality food is the foundation of optimal health and well-being. By nourishing our bodies with wholesome, nutrient-dense ingredients, we provide the essential building blocks for vitality and resilience. Good quality food not only becomes our physical bodies but also fuels our minds, supporting cognitive function, mood regulation, and overall mental clarity. It’s about honoring our bodies as temples and providing them with the nourishment they deserve.


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Great meals start with the best ingredients – where do you source your ingredients from?

At Nourishing, we take seriously the oath, “first, do no harm”. We remove a long list of foods that drive inflammation including gluten, industrial seed oils, dairy, GMO’s, etc. We then invest in the highest quality ingredients possible. Whenever feasible, we prioritize locally-sourced, organic produce and sustainably-raised meats. By partnering with suppliers who share our commitment to quality and integrity, we ensure that every dish we serve is crafted with care and thoughtfulness.

“Good quality food not only becomes our physical bodies but also fuels our minds.”

Can food allergies and intolerances be accounted for during the program?

Absolutely. We understand that everyone’s dietary needs are unique, which is why we offer customizable meal plans tailored to accommodate food allergies, intolerances, and preferences. Whether it’s gluten, dairy, eggs, soy or any other dietary restriction, our team works closely with clients to ensure that their meals are not only safe but also delicious and satisfying. Our goal is to empower individuals to thrive on their wellness journey, one nourishing meal at a time.

This is ‘The Body Issue’ – what are your non-negotiable self and body care practices?

Self-care is paramount to overall well-being, and I prioritise it in my daily life. This includes regular exercise, whether it’s a morning sunrise hike and breathing session or an evening walk in nature. I also prioritise quality sleep, stress management, and mindfulness practices to nourish my body, mind, and spirit. By investing in self-care, we can cultivate resilience, vitality, and inner peace, allowing us to show up as our best selves in every aspect of life.

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Images: Supplied & Feature Image: Unsplash @polina-kovaleva