This year’s ‘It Bag’ has already been released!

Proving to be one of the greatest collaborations for the books, this Jacquemus x Nike Spring/Summer 2024 collection lies at the epitome of Le Swoosh mastery.

With Olympic hopeful Sha’Carri Richardson playing muse for the campaign, these sporting pieces have already made its rounds on social media with its edge yet ecelectic pieces hitting the store.

After first collaborating in the summer of 2022, Creative Director and Founder of Jacquemus, Simon Porte laid the foundation yet again for another innovative collection that transcends the world of sport.


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Overall, the SS24 collection dives deeper into this ethos, weaving themes of femininity, authenticity, connection with nature, performance, and speed into its fabric.

“Late in 2020, when we started to work on Le Swoosh bag, I was obsessed by the Swoosh itself, on its own. It’s a unique logo, I wanted to reinterpret it and make it minimal and all about it,” says Porte.

Swipe through our guide of all the editor-approved pieces that we can’t take our eyes off from the collection.

The hero buys


The Spring 2024 Nike x Jacquemus collection launched on February 26th in the Middle East exclusively on 

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Images: Supplied