Known for its well-curated travel guides for everyone from around the world to discover, the UAE’s favourite go-to guide What’s On has now expanded into the Kingdom of Saudi Arabia for yet another immersive experience on all the latest trends in the country.

From lifestyle, food, information on culture, travel and news, the digital experience will ensure you stay abreast with all the meaningful content offering inspiring stories at What’s On Saudi Arabia.

Ian Fairservice, Managing Partner of Motivate Media Group, said: “This move is part of What’s On’s plans to expand its brand portfolio and recognises the tremendous growth potential of online content specifically created for Saudi residents and expats. Saudi is driving investment and tourism more than ever before and we feel we can bring valuable and engaging content to this market.”

As you explore the ancient heritage of Saudi Arabia along with its upcoming modern developments, from stores galore to traditional souks, What’s On is all set to inspire its audience with a world of hidden treasures that you might not even know about, currently in English with plans to introduce this in Arabic too.

Laura Coughlin, the head of content at What’s On, added “We have been working hard over the last year to build an editorially-strong website that honours Saudi Arabia. We want to help our audience discover fresh and exciting ways to immerse themselves in their respective cities and inspire them to explore even more.”

The website is now live, with an opportunity to sign up for its newsletter featuring the most recent news in Riyadh and Jeddah which is updated weekly. To keep on top of all the latest news in Saudi Arabia visit

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Feature image: Instagram @visitsaudi