Alessandro Michele takes us to Sicily.

For Pre-Fall 2019, Gucci transports it’s bohemian gang to the Selinunte Archaeological Park in Sicily.

Creative director Alessandro Michele has somewhat of an obsession with the antique worlds so its not surprise that the site dating back to the 7th century BC captured his imagination.

gucci pre-fall 2019

Fusing the past with the now, Michele imagines youths drawn from the counter-cultural groups typically seen on Venice Beach in California—hardcore punks, rollerbladers, bodybuilders and surfers – hanging out among the historical ruins.


gucci pre-fall 2019

What does a Gucci tourist wear? Printed joggers, bold bomber jackets, oversized blazers, wide brim hats, glitter jumpsuits and floral dresses.

Want to join them there? The digital photo booth on the Gucci App enables you to place yourself within the setting of the advertising campaign on screen. It will also contain exclusive, unseen behind-the-scenes images and video clips from the shoot.

gucci pre-fall 2019

Click and you’re in Sicily.

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Media: Supplied