Vilebrequin is marking its 50th anniversary with an ode to the Middle East, unveiling its very first regional campaign.

The beloved resortwear brand recruited UAE-based content creators, Sherif Fayed and Becky Jefferies, for its newest release.

Known for their globetrotting, the couple perfectly embodies the escapsim and adventure Vilebrequin is celebrated for.

To celebrate upcoming summer season, the latest collection highlights relaxed beachwear, resort wear pieces and linen shirts to ensure these timeless wardrobe staples can be added to your summer packing list.

Featuring bright hues and colourful patterns, this season’s capsule is all about embarking on a new journey as portrayed through their adventurous excursions, depicted throughout the campaign.

Known for its free-spirited heritage and undeniable elegance, each piece is created with immaculate attention to detail ensuring the art of swimwear has been mastered to perfection since its launch 50 years ago.

The key brand message is carefully showcased through the campaign with exclusive printing techniques and sculpt and shaped silhouettes.

To ensure sustainability continues to lie at the brand’s helm, the collection features 65 per cent of recycled and recyclable fabrics including eco-dyes and water-resistant wool shorts, keeping nature in mind.Vilebrequin aims to increase this by 15 per cent to 80 by 2023.

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