Victoria Beckham arrives in Dubai to celebrate the exclusive capsule collection launch with homegrown luxury online retailer, Ounass.
Supported by Dubai Tourism, the visit of the pop-star-turned-fashion designer marks the launch of her exclusive collection featuring limited-edition pieces including draped midi dresses, tailored separates, and a printed pyjama set in a summer-inspired colour palette of pinks, whites, and greens. A selection of dressed up tops and cool-girl occasionwear dresses from the SS25 ready-to-wear collection, accessories including the Dorian Bag, and Victoria Beckham Beauty’s line-up of scent-sational fragrances are also available to shop in-store at the Ounass Maison takeover from today to May 18,2024 and online at Ounass.com.
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Located in Mandarin Oriental, Jumeirah, the region’s leading luxury online player Ounass unveils Ounass Maison – a brick-and-mortar physical retail space offering a bespoke and tangible shopping experience to its VIP clientele and hotel guests. The house speaks the same language as the online shopping experience: curated, luxurious, and stylish. It houses three private family-style shopping suites where customers can indulge in styling consultations and fittings ensuring a personalised experience.
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To celebrate the launch of her latest main line collection, Victoria Beckham hosted an intimate dinner in Skooni, Dubai with creative leaders from the country.
Take a sneak peak into the intimate dinner here
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Launched in December 2016 as Al Tayer’s Group first foray into e-commerce, Ounass has become a power player in the online retailer game and boasts a selection of over 300 well-loved brands, both international and regional, such as Bottega Veneta, Saint Laurent, Alexander McQueen, and more as well as seasonal exclusive collections.
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