Will it be used at her LFW show today?
One of the most anticipated beauty launches of the year has finally landed, and it’s just as fabulous as its creator.
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Designer Victoria Beckham has been teasing her brand for some time, and even met up with Huda Kattan in London, and now it looks like she is set to take on the clean beauty industry by storm.
Her ambitious line is more than a range of products, it’s a ‘beauty movement’ that will cover make-up, skincare, fragrance and wellness.
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Beckham aims to be transparent with her customers when it comes to ingredients, and will use sustainable packaging.
“Victoria Beckham Beauty promises to deliver beyond just beautiful products and inspiration by informing customers so that they can make the best choices,” brand representative said in a statement. “VictoriaBeckhamBeauty.com will provide full transparency on each clean ingredient used and what role it plays for each product. Additionally, the brand will share its product development philosophy and rigorous approach to ingredient selection.”
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So what can you buy now? The British designer considers her eyes to be her signature, so she is offering a smokey eye make-up collection.
There’s an eyeshadow palette, smudge0free kohl eyeliner and metallic Lid Lustre. The latter can be used as an eye veil over shadow and is inspired by Beckham’s obsession with healing crystals.
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Shop the Victoria Beckham Beauty now on VictoriaBeckhamBeauty.com.
We can’t wait to try it.
Media: Instagram
