In October we invited you to take part in the Armani Exchange #myAXstyle competition. The rules? To go into store and Instagram yourself dressed in the brand’s wares. The prize? Being styled on the pages of Emirates Woman by three of the region’s coolest trendsetters. Meet competition winners Jamila, Deborah and Mary, styled by Saii, Mariam and Natasha, representing our city’s edgy new mood…

armani exchange #myAXstyle competition shoot

From L-R Jamila (winner @Fiafiaaaa) , Saii (influencer at @Sand_gypsy), Deborah (winner @deborahhenning), Mariam (influencer at @mrskeepa), Natasha (influencer at @natashaekstedt), Mary (winner @empunk24)

armani exchange #myAXstyle competition shoot

Natasha: “For me style is being different and still being comfortable in your own skin.”

armani exchange #myAXstyle competition shoot

Saii: “My favourite piece from the collection is the long black coat, the moment i set my eyes on it i loved it, it’s tailored, it’s serious and you can wear any dress underneath it.”

armani exchange #myAXstyle competition shoot

Deborah: “My favourite piece from the collection is a navy blue blazer. I love it because it’s quite versatile – you can put it with a nice little pair of cropped shorts for something casual and then pair with a slim pair of jeans and a shirt underneath for something more classic.”

armani exchange #myAXstyle competition shoot

Jamila: “It was fun to interact on the shoot with designers and stylists. It’s a great platform that Emirates Woman has given us. I love the Armani Exchange collection and it’s inspired me to start planning a fashion blog.”

armani exchange #myAXstyle competition shoot

Mariam: ”My style is very structured, I‘m a sporty chic kind of person.”

armani exchange #myAXstyle competition shoot

Mary: “What I love about Emirates Woman is that they bring new trends, new issues and you can really learn from it. It’s amazing to see the Armani Exchange collection this way on real people.”

 

Armani Exchange is available in Dubai (The Dubai Mall, City Centre Deira and City Centre Mirdif ) and Abu Dhabi (Al Wahda Mall and Marina Mall)

 

Photographer: Pelle Lanneford Stylist’s | Assistant: Suha Sabith | Hair: Sarah Damichi | Make-up: Marisol Steward