Ethical and sustainable beauty has never been more popular or important, but while we pay close attention to products we apply on our skin, we might be forgetting about how we apply them.


Cue the UAE’s latest beauty brand odist that has launched with 10 vegan, cruelty-free, responsibly sourced makeup brushes. The five face and five eye brushes are all made from three high-performing vegan hair types, each engineered to work with specific textures and formulas.

Founder Amy Hanbury wanted to create something she calls “positive luxury” and felt that the current market was missing that sense of community where you can uncover new ways to be more ethical with your beauty routine.

“odist is different from other brands because we believe beauty lies within the brand’s ability to connect with the consumer on a deeper level,” she explains. “Now, more than ever, new-age consumers are educated, well-informed and seek genuine connections with brands and expect a quality product.”

Prices start from Dhs75 per brush, but you can treat yourself and your fellow beauty fans to ‘The Essential Ten’, a complete set of all 10 brushes that come in a faux leather pouch for Dhs795.

Click through the gallery below to find the right brush (or brushes) for you.

The brushes are available on

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Images: Supplied